Services
Simple Solutions Require Complex Processes.
Our team of experts ranges from analysts and content writers to graphic designers and producers. All the resources we need to ensure a successful outcome.
01
Research
Brand research specifically assists in the creation and curation of strong, distinctive brands.
Brand market research helps achieve competitive advantage through objective, insight based ideas and recommendations on product, service or customer service strategies.
Marketers, planners and strategists are then able to make confident, informed judgements on the endless decisions around target markets, pricing, positioning, distribution, partnerships and so on.
Brands are not defined just by their products or services. A brand is made up of much more; it has its own personality (contributed to by its employees), its own mission statement, its own goals, its own ethos, even its own humor (see Innocent drinks for an example). However, a brand’s perception is not owned by the brand itself, rather it is owned by the customer, based on how they see and feel it.
02
Strategy
A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
03
Innovation
Brand innovation is an essential component of corporate strategy. Through strategic planning, brand innovation helps businesses to implement new marketing projects. Brand innovation nurtures new ideas, encourages creativity, and helps marketing departments take their organization to the next level.
With proper planning, marketers can carry innovation forward successfully and sustainably. Through demonstrating innovation to consumers, businesses can promote the notion that they manufacture pioneering products. Therefore, the company can cultivate a consumer perception of expertise and that customers are personally benefiting from their groundbreaking work.
04
Visual Identity
​Visual identity is how you shape perception and create an impression through the visible elements of your brand. Images are a powerful form of communication, specifically because they do not communicate with words. They speak on a primal, emotional level and are thus more persuasive. But with great power of communication comes great responsibility: you’ll want to be extra cautious that you’re not sending the wrong message.
05
Social Media
Creatives
​Social media content packs more of a punch with visuals. Cutting edge animation and bespoke still creative boosts engagement, reach and leads. Our design team delivers world class social media creatives that catch the eye and deliver results.